Expert Marketing Tailored for You

Services

  • I build social strategies that actually fit your audience — not recycled templates. From platform selection and content calendars to copywriting and campaign execution, I help you show up where it matters with a voice that sounds like you, not a marketing textbook.

  • I get your product in front of the right people. That means crafting tailored pitches for podcasts, publications, and journalists — not blasting a generic press release into the void. I find the angle that makes editors and producers say yes.

  • Your website should work as hard as you do. I design and build clean, fast, mobile-friendly sites that look great and actually convert visitors into customers. Whether you need a full build from scratch or a refresh of what you've got, I can handle it.

  • Before you post anything or pitch anyone, you need to know what you're saying and why. I can help you define your brand's story, identify your target audience, and build a messaging framework that makes everything else easier.

  • Got a product, business, or big announcement? I plan and execute launch campaigns that build momentum — coordinating social, PR, email, and content into one cohesive push that doesn't fizzle out after day one.

  • AI isn't coming. It's here, and most businesses are either ignoring it or using it wrong. I help you cut through the hype and figure out where AI can actually make a difference in your workflow. Whether that's automating content creation, streamlining customer service, improving your marketing analytics, or just getting your team comfortable with the tools. No buzzwords, no scare tactics. Just a practical roadmap to make sure your business is ready for what's next instead of scrambling to catch up.

  • Marketing doesn't end when you land the customer. I can help you build the systems and touchpoints that keep your audience engaged long after the first sale — from onboarding flows and feedback loops to loyalty programs and community building. Keeping people around is cheaper than finding new ones, and it turns customers into advocates. OSC helps you build a retention strategy that earns trust and drives long-term growth,

Work With OSC

Meet the founder

I'm Courtney Caldwell, and I started Ocean State Creative because I got tired of watching businesses overpay for marketing that sounds like it was written by a committee.

I spent years managing social media, running web marketing, and building online communities back when brands were still figuring out that talking at people on the internet doesn't work. You had to actually listen, be a real human, and know your audience better than they know themselves. That's still how I operate.

These days I help businesses, creatives, and founders figure out what their story actually is — and then get it in front of the people who need to hear it. Whether that's a social strategy, a website that doesn't make people's eyes glaze over, or a PR push that lands real coverage, I keep things simple, direct, and effective.

I'm based in Narragansett, Rhode Island, and I wouldn't have it any other way. If you're looking for a massive agency with a dozen account managers and a lot of jargon, I'm not your person. If you want someone who picks up the phone, gets the work done, and actually cares whether it works — let's talk.

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